Audrey

Monday, September 29, 2008
Good Writing is Simple Writing

You might understand what you're writing, but does anyone else?

When you write something, are you confident you're getting the message across effectively?

How can you be sure?

Well, you can't. Not completely. But one step you can take to give yourself the best possible chance of being understood by your reader is to write simply. Don't tie sentences and paragraphs up with long constructions that leave the reader wondering what your point was. Don't use big, multi-syllable words just because you can.

In short, write like you speak!

Readability is what you should be aiming for at all times. If your reader doesn't understand what you're trying to get across, it's not their fault. It's yours. So before you post a blog entry, send an email or submit an essay to your college tutor, check through to see if it's possible to make it simpler, more brief and easier to follow.

But isn't that dumbing down? Isn't that just bringing everything down to the lowest common denominator? No, it's not. Not at all. Mark Twain, the writer of Adventures of Huckleberry Finn, once wrote 'I didn't have time to write a short letter, so I wrote a long one instead.'

Brevity is difficult. Writing something that's simple to understand is not at all, well... simple! But it's worth it.

Plain-language trainer Willam DuBay wrote about readability in 2004 and quoted the following rules of documentation writing. You can use these rules for everything you write, whatever the medium:

- Use short, simple, familiar words.
- Avoid jargon.
- Use culture-and-gender-neutral language.
- Use correct grammar, punctuation, and spelling.
- Use simple sentences, active voice, and present tense.
- Begin instructions in the imperative mode by starting sentences with an action verb.
- Use simple graphic elements such as bulleted lists and numbered steps to make information visually accessible.

And here's one more he didn't mention:

- Don't use cliches. They just make your writing look tired and unimaginative.

And I haven't finished yet! Even a writer as great as George Orwell was moved to write about the 'Rules of Writing'. Two of his rules are directly relevant to this article:

- Never use a long word where a short one will do.
- If it is possible to cut a word out, always cut it out.

Given you something to think about?

Here's a really useful (and free) online resource to check how easy your writing is to understand. Cut and paste your text into the top box, press 'Submit' and in a couple of seconds you'll get a report on how well you've done. The metrics it uses are all U.S.-based, but still completely relevant for English-speakers from other countries.

http://www.editcentral.com/gwt/com.editcentral.EC/EC.html

Get simple!

Daniel O'Connor is a top SEO copywriter in the UK. See his 100% satisfaction-guaranteed website's copywriting services.

He's worked for some of the biggest companies and organisations in the world - including NTT and Mitsubishi Electric, not to mention the 1998 Olympic Winter Games - as well as some of the smallest.

And he can do a job for you, too.

Daniel is supremely qualified at explaining complicated things in a simple way. There's nothing you can throw at him that he won't have dealt with before.

Because it's all about one thing: the words. The right words for you and your business.

Blog articles. SEO for websites. Direct marketing. White papers. Flier advertising. You want words? Daniel O'Connor has words.

Want to try out his writing before getting in touch? Check out his free business ezine.

See this article in its original context and many others by going to the Articles section of Daniboy's website.

When customs officers at the Sao Paulo, Brazil, airport asked a Portuguese man, "Hey, what's in the bag?" they got a surprise - about 200 birds. About 65 of the canaries were dead, officers said. The birds were trafficked from Peru. ***** On the...

posted by craigszkl @ 9:43 PM   0 comments
Would You Date a Man With No Car or License?

Some women think if the man is sweet and caring enough she would still give him a shot but most don't seem to go for it. I'm curious to hear what you would think on dating a man with no car.

I'm sure or maybe there are guys on here that can't drive or are afraid to for whatever reason I thought this would be an interesting topic. I know a few people who are having a hard time finding gals because of it.

Some women are more accepting than others. A long distance relationship would be hard but locally I think it could work. What if the guy asked the girl he liked to help him get over his fear of driving by teaching him?

Would you date a man with no car or license? Is that what really matters to you in a man?

I'm sure not, but it also depends on the man, it depends if he's quite responsible.

This is a topic that I was discussing with some friends of mine last night and I thought that it would be a good idea to post it in here and see what kind of opinions you will have towards this subject.

Feel free to visit, you know you're always welcome! http://www.writingup.com/blog/newera

WANNA be a rocknrolla? Whether you're belting one out at karaoke, wailing on Guitar Hero III or club hopping, get metalled up. Fall has a rock edge with an all-star mash-up: The grit is from grunge, the glam from disco, and the anarchy is pure...

posted by craigszkl @ 6:15 PM   0 comments
How to Storm Your Website With Traffic by Submitting Articles to Directories

Increase your websites popularity by submitting articles to the directories. This will make the links for your website popular. This method of creating reputation for links, using search engine marketing is very easy and it is free of cost. Links are particularly very important to improve the showcasing and appearance of your website in a sea of similar article writing websites.

If you are submitting articles to the website, you have to make sure that you have given the websites address and description accurately. Your website should be able to handle the enormous traffic because of its popularity. You can submit all your articles at a time. Submission and marketing of articles are very simple. There are two kinds of directories; paid services and free services. There are many advantages in submitting articles in directories even though it is a boring and time consuming task. Most of the directories perform really well in the marketing of articles.

Writers of articles and publishers of articles are the two groups visiting the directory more often. Message boards, forums, classifieds etc can form a platform for you, to advertise your articles. Entrepreneurs in writing business continuously track down all these platforms for better business and articles. You can alter the style and presentation of your articles for better competition.

Submitting articles in directories will influence the search engine optimization. A better position in the search engine marketing will fetch you more and more links of the top websites. You can use specific keywords in your article. Many directories permit you to do this. This will help you to get recognition in the net, and will invite good traffic to your site. So keyword density in article writing is very important to gain profit. Submitting articles in directories will provide you an enduring link building, outstanding back links and natural way of getting single way back links. All these will directly make your website immensely popular to attract more business.

Try to submit articles which are much sought after. You can fill your website with a variety of articles with outstanding search engine keywords. You can provide contents in sports, entertainment, health, fashion, and fitness etc to attract readers. Submitting of articles to directories is as important as writing articles. Submit articles only in directories which have already a good deal of traffic. By doing this the chances of people reading your article increases. You have to submit the articles in more than 140 sites to get the desired traffic and profit. You can make use of some specially designed software to submit articles fast.

The contents of articles are valued by individuals, in a web directory. So this will provide a certain rank or value to your article. Search engines also take this rank into account for positioning of your website in their pages. Before submitting your articles into a particular directory, you have to ensure that these directories follow valuable guidelines. Make this, one of your internet marketing tools, to fetch more rewards.

Christy Taylor, author, is a freelance writer and the owner of Virtual Business Connections. For more information on how writing articles can generate free traffic to your website, visit http://www.ava4hire.com


Wall Street Journal Blogs

California launches broad effort to control hazardous chemicals
Los Angeles Times - 2 hours ago
By Margot Roosevelt, Los Angeles Times Staff Writer California today launched the most comprehensive program of any state to evaluate, label and, in some cases, ban industrial chemicals that are linked to cancer, hormone disruption and other deadly ...
Calif. law establishes chemical review San Jose Mercury News
Governor vetoes 131 bills San Francisco Chronicle
MTV.com - Wall Street Journal Blogs - Los Angeles Times
all 30 news articles


posted by craigszkl @ 2:26 PM   0 comments
A Bratz Slumber Birthday Party

Ask any 6-12-year-old girl to what do the names Jasmin, Sasha, Jade, and Cloe refer, and you will undoubtedly get the same answer: Bratz. Bratz are a set of dolls with attitude. For many years Barbie has controlled the doll market; that was until Bratz entered the market. MGA Entertainment, the makers of the Bratz doll line, designed the hip doll line. The dolls have extreme features (full lips, large head, small body), wear hip clothes, and modern hairstyles. As with many toys that take the world by storm, Bratz have expanded beyond being just dolls.

The Bratz are presently featured in movies, video games, and television shows. Bratz was originally four girls. Bratz Boyz, Bratz Kidz, and Bratz Babyz are now also available. Despite some criticism from some parents and interest groups, Bratz continue to be incredibly popular. If there is a young girl in your life celebrating a birthday soon, there is a good chance that shes tugging at your coat tails for you to throw her a Bratz party. A fun idea for a young girls birthday party is a Bratz slumber party. The only thing that must be present at a Bratz slumber party is the Bratz. Each young girl can bring her own Bratz doll. Before the party, the girls can go shopping for new clothes for their Bratz dolls. If the girls are particularly close, they may opt to exchange clothes instead of buying new ones.

Since the Bratz slumber party is a late night event, light snacks, such as popcorn are recommended. Preparing the snacks can be an activity for the party girls. Fun snacks to make for a Bratz slumber party include Rice Krispie treats, cookies, popcorn balls, and smoothies. Slumber parties are perfect for watching movies. A Bratz party is the perfect opportunity to watch a Bratz movie or play Bratz video games. In addition to the dolls, the girls should also bring Bratz sleepwear.

Mrs. Party... Gail Leino takes a common sense approach to planning and organizing events, celebrations and holiday parties with unique ideas for birthday party supplies and fun free educational party games. She explains proper etiquette and living a healthy life while also teaching organizational skills and fun facts. The Party Supplies Hut has lots of party ideas with hundreds of free coloring sheets, printable games, and free birthday party activities. Over 100 adorable Party Themes to fit your birthday celebration, holiday event, or "just because" parties is at the Party Theme Shop. Party themes include cartoon characters, sports, movie, TV shows, luau, western, holidays, and unique crazy fun theme ideas.

posted by craigszkl @ 10:23 AM   0 comments
Is This Uranium Bull Market For Real?

In light of Toshibas recent proposed acquisition of Westinghouse Electric from the government-owned British Nuclear Fuels (BNFL), historians may be reminded of former Westinghouse Chairman Robert Kirbys litigious international outcry and prolonged battle over secretive and illegal price manipulation by a global uranium cartel. In the 1970s, Westinghouse, determined to capture the world market of building nuclear reactors, offered dirt-cheap nuclear fuel as part of its incentive to get sales from utility companies. The companys 27 utility customers had locked in agreements with Westinghouse to provide them with 65 million pounds of U3O8 over the next twenty years, well into the 1990s. Those contracts set off one of the most curious legal battles of the 1970s, ultimately reducing Westinghouse to a shell of the powerhouse it once was.

In recent weeks, Toshiba (London Stock Exchange: TOS; Tokyo Stock Exchange Ticker Code: 6502) has been strongly criticized for the Westinghouse acquisition, and may sell as much as 49 percent of the deal to two other Japanese firms and a smaller stake to an American firm. Toshibas CFO, Sadazumi Ryu said the company would pay for some of its acquisition costs within three years out of current cash flow plus float debt to about 115 percent of equity. Will Toshiba repeat the mistakes made by Westinghouse in the mid 1970s during the last uranium bull market?

Today, Toshiba aims its sights on the lucrative Chinese nuclear energy market, which on the surface appears more ambitious than the U.S. civilian nuclear program of the 1970s. Toshiba wants to be a major beneficiary of Chinas aggressive plans to expand the countrys nuclear energy program. And why not? Uranium prices have soared the past few years. Spot uranium rocketed in 2005 at an even faster degree than in 1975. That was the year when Westinghouses Robert Kirby was told by his doctor to not even bother giving up his chain-smoking habit. Things at Westinghouse had gotten that bad.

The head of the Pittsburgh-based conglomerate failed to grasp what was behind the escalating uranium price during the 1970s. His Westinghouse incentive plan sounded great when spot uranium sold for $6/pound. However, at $40/pound, Westinghouse got stuck with potential liabilities of more than $2 billion (1970s dollars) because of his offer to provide the utilities with cheap fuel. By July 1975, Kirby began blaming the worlds uranium cartel, which he believed manipulated the spot price higher to piggyback his companys development plans. Across from Kirbys offices in Pittsburghs Golden Triangle were the offices of Gulf Oil, a uranium supplier, whom he believed to be a member of the uranium cartel. By September 1975, Westinghouse announced a shortfall of 25,000 metric tons of uranium, and claimed commercial impracticability in honoring its nuclear fuel commitments to the 27 utilities. And the lawsuits began.

According to a special report in the Pittsburgh Post-Gazette, Kirbys suspicions heightened when, in late 1976, he received copies of documents suggesting Gulf and 28 other suppliers had conspired to form a cartel to keep Westinghouse out of the uranium business. The documents were the minutes of a private meeting of uranium suppliers held in Australia. In a bizarre twist of fate, the whistleblower came in the form of Friends of the Earth, which offered Westinghouse additional documents if the nuclear power plant manufacturer would help the environmental group release jailed members in the Philippines. Kirby ran with what he had, ignoring their request, and began a course of intense litigation. The lawsuits were eventually consolidated and heard in a federal district court in Virginia. During the course of the litigation, Westinghouse took its grievances to Londons House of Lords, setting international case law about the discovery process in litigations.

What really happened in the 1970s?

Kirby and Westinghouse were caught up in an international trade dispute, during a world revival of the uranium market. Uranium prices had collapsed in December 1959 when the U.S. government placed an embargo on the purchase of foreign uranium for domestic purposes. The embargo came after the nuclear weapons build-up of the 1950s had peaked. In 1959 alone, the U.S. bought 20,000 metric tonnes of uranium for the countrys weapon procurement program, about 61 percent from Canada. Within a week after the embargo, global uranium prices fell by 75 percent. Twenty-four out of the 28 Canadian uranium producers and processors left the business.

Two Canadian crown corporations remained with viable uranium assets to mine and sell. Eldorado Mining and Refining Ltd had stakes in mines at Port Radium, Key Lake and Rabbit Lake. The provincially owned Saskatchewan Mining Development Corporation owned had stakes in Key Lake, Cluff Lake and Down Lake. Before 1942, Eldorado Mining (later re-named El Dorado Nuclear Ltd) had been a privately owned radium company, which in that year was taken over by the Canadian government and made into a crown corporation. During World War II and for the next decade, the companys raison detre was to produce uranium for the U.S. and U.K. nuclear weapons programs.

By 1956, both countries looked elsewhere for their uranium. By 1965, Canadas production plummeted to 3,000 tonnes from a peak of 12, 000 tonnes annum in 1959. Canadas uranium exploration came to a standstill, and only three mines remained operational. Boom town Elliot Lake became a ghost town. Lacking buyers, a self-serving Canadian Prime Minister Lester Pearson announced in 1965 that Canadas exported uranium would only be used for peaceful purposes only. Nearly a year earlier, the U.S. government had banned the enrichment of foreign uranium for domestic use, pre-empting any newsworthy value to Pearsons announcement.

Between 1964 and 1967, more than sixty nuclear reactors were ordered for the U.S. civilian nuclear energy program. Westinghouses newly designed light-water reactor created excitement within the industry. During that time, Canadian uranium exploration was taken out of mothballs and production resumed. Hardball shenanigans in Washington kept the uranium ban intact, and global uranium prices reached an all-time nadir of $4/pound. Canada was shut out of the U.S. nuclear fuel cycle market, and Ottawa was forced to stockpile a reported $100 million of uranium during the Nixon presidential administration. By late 1971, Prime Minister Trudeaus cabinet had reached the end of their rope failing at every step to remove the ban by diplomatic means.

News reports suggest a number of uranium-heavy countries held an initial meeting in Paris in February 1972 to establish a uranium-producers alliance, in essence a de facto uranium cartel. Others suggest it was formed in April 1972, after the Canadian government reportedly gave its blessing. Canadian author Gordon Edwards (Canadas Nuclear History) bluntly wrote, The purpose of the cartel was to secretly manipulate world uranium prices using a phony bidding system. Hidden quotas were established by representatives from Canada, France, Australia, South Africa and Rio Tinto Zinc (London Stock Exchange: RIO). Namibia and Niger were also included in the alliance, as was Gulf Oil, at least according to Robert Kirby of Westinghouse.

When the U.S. government re-affirmed its trade embargo in March of that year, a subsequent uranium cartel meeting took place in Johannesburg, South Africa in May 1972. At an Ottawa conference on May 28, 1972, it was reported that Jack Austin, then deputy minister of energy, voiced his concern the cartel could be considered illegal under Canadian law. Nonetheless, the politicians gave the uranium cartel a green light.

The alleged price manipulation was paying off. In 1973, the spot uranium price doubled. By 1976, it doubled again and stayed above $40/pound for nearly four years. It was around that time the alleged cartel disbanded to avoid international anti-trust laws, which Westinghouse was arguing after unleashing a tsunami of litigation. Westinghouse was desperate to escape its liability over the promise of cheap uranium to utilities. In March 1976, the U.S. Department of Justice began investigating possible infringements of U.S. anti-trust laws by the alliance of uranium producers. By mid 1977, a federal grand jury had been formed to pursue the investigations and possibly initiate criminal proceedings.

In a letter dated July 12, 1977, the U.S. Attorney-General wrote to the U.S. District Attorney for the Eastern District of Virginia, explaining the quandary this international episode had caused and discussed invoking immunity to obtain witnesses who would talk about the alleged conspiracy:

These persons are not likely to come within the personal jurisdiction of the United States courts so long as the Department of Justice continues a sitting grand jury investigation of the international uranium industry; (3) These persons are British subjects and we have determined that it is highly unlikely that their testimony could be obtained through existing arrangements for law enforcement co-operation between the United States and the United Kingdom; (4) The Department of Justice has been largely unable to obtain information from these foreign persons about the subject matter of this investigation

By mid 1978, Westinghouse Electrics complaint against Rio Tinto Zinc in the United Kingdom floundered in that countrys court system. Obtaining evidence in England was markedly different from the U.S. style of depositions.

Conclusion

During this litigious period, Westinghouse settled with several utilities, but continued to pursue the lawsuits. By 1979, Judge Merhige in the U.S. District Court for the Eastern District of Virginia, Richmond Division, ordered Westinghouse and the utilities to equitably resolve their differences. Westinghouse agreed to concessions that ultimately cost the company nearly $1 billion, but locked up the utilities as long-term customers by providing parts and engineering services for up to 25 years. In quiet out-of-court settlements, the uranium suppliers paid Westinghouse nearly $100 million and supplied the company with uranium.

Besides, there was another cartel in the 1970s, which posed a far greater risk to the developed nations. From the oil embargo, which began 1973 and throughout the decade, the OPEC oil cartel overshadowed the tiny uranium cartel. Saudi King Faisals oil sword had a far greater impact on the energy climate, Gross Domestic Product, inflation and quality of lifestyles, than an anxious alliance of uranium producers trying to meet production costs and peddle stockpiled inventory at higher prices. Not only was the oil crisis a more serious affair, but another un-related episode tanked the price of uranium.

Just as the decade was coming to a close, on March 28, 1979, a water pump broke down at the Three Mile Island nuclear plant, about ten miles southeast of the Pennsylvania state capital. It was an unexpected event, heightened Hollywood-style, as the accident coincided with the opening of a new movie called The China Syndrome, starring Jane Fonda, Michael Douglas and Jack Lemmon. In short order, many Americans were persuaded that events within the movie were somehow related to the Three Mile Island event. This was a Hollywood PR mans dream. Fanning the media flames to capture a larger box office gross, a basically nothing episode (in terms of loss of human life, since no one died from the reactor accident) was transformed into an earth-shattering campaign against the entire nuclear energy industry. Ironically, more died in the movie (one, Jack Lemmons character) than as a direct result of the Three Mile Island accident (0 reportedly died).

Hysterical commentary from that era bespoke of a nuclear accident, which would melt down to the earths core, as one character in the movie suggested. Unable to distinguish what was movie fiction from scientific reality, the movies message left a horrifying memory in the collective minds of the general populace. A general panic followed, and nuclear energy was badly tainted by the accident. As the momentum for building U.S. nuclear power plants came to a grinding halt, overflowing inventories for the raw material to fuel those power plants had once again nullified the uranium exploration and mining sector. It took more than two decades to draw down those built-up uranium inventories, about as long as it has taken for the public to once again accept nuclear energy as a safer, cleaner alternative to fossil-fuel powered electricity.

Why is todays uranium bull market different? Is the current and spectacular rise in spot uranium prices different today than it was in the early to mid 1970s, when an alleged uranium cartel reportedly bid up prices to an artificial level? Is that same factor occurring during the current steep rise in the spot price of uranium? Will Toshiba sink into the same quicksand, during the balance of this decade, as Westinghouse Electric once did?

(To Be Continued)

COPYRIGHT 2007 by StockInterview, Inc. ALL RIGHTS RESERVED.

James Finch contributes to StockInterview.com and other publications. StockInterviews Investing in the Great Uranium Bull Market has become the most popular book ever published for uranium mining stock investors. Visit http://www.stockinterview.com

What a racket. The husband of a Westchester County state senator acknowledged he had a handicapped-parking permit in his car that he didn't need after he was spotted vigorously playing tennis at a posh Mamaroneck club. And it's not the first...

posted by craigszkl @ 6:46 AM   0 comments
Law of Attraction - See a Penny - Pick it Up!

"See A Penny - Pick It Up - All Day Long - You'll have good luck."

I used to love that saying when I was younger and I guess I was always looking for the "magic" even back then. The same way that even today I can't pass up a dandelion that has turned into a "wish" or blowing on a stray eyelash.

But when it comes to picking up pennies nowadays I see it as much more than just a token of "good luck." I now see it as a direct message from Universe of the unlimited abundance that it is being delivered to me constantly.

When I see a penny on the ground I pick it up every time, regardless of how inconvenient it may be to get it. It doesn't matter if I am fully dressed ready to attend a special function or if it is peeping out of a hard-to-reach floorboard.

You see I've learned that Universe doesn't see money in actual amounts the way that we tend to. It will just as soon give us a thousand dollars as it will a penny. It doesn't judge us worthy or deserving. It simply delivers in every way possible when we request it to. Like the law of gravity, the law of attraction works the same way. Gravity doesn't care what object is thrown off a building it is still going to fall and the Law of Attraction doesn't care who or what is requested, it simply delivers based on the vibration it is receiving in regard to the request.

With that being the case, if we would like our abundance to continue to arrive in all forms, it is our job to accept the gift, be grateful for it and encourage Universe to deliver more of it. It is important for us to maintain our vibrational momentum when it comes to abundance.

Any time I find coins on the ground the first thing I say is "Thank you Universe and more of that please!" It is my personal way of acknowledging Universe's generosity as well as confirming that it should keep on delivering.

So if I find a penny I get excited. Universe is listening! Yeah - More of that please!! A couple of hours later I find a dime! I get more excited. Universe is now delivering ten-fold in as little as a couple of hours. Yes! I'm loving it - more of that please!

I go over to a girlfriends' house and she gives me a great blouse that she no longer wants but that I love! Now Universe is now granting me abundance in gifts! Thank you -- thank you! Next I look in an old jacket pocket and find $20 I forgot about from last season!

Momentum is growing, I am getting more excited and Universe is delivering faster and faster! How awesome!

But now think about what message you are sending out if you don't accept that penny? If you immediately deem it as "not enough" or not worth your time or effort to pick it up? What vibration do you think you are sending out then? If your thoughts are "What the heck is a penny going to do for me? It's worthless. That is not going to help me!"

Your vibration goes down, your energy goes down, and Universe again responds to the messages you are sending it. Not enough, worthless, this is not going to help?...oh well then ...moving on..."

So the next time even the smallest gift is delivered to you, a free gift, a small prize or even a penny on the sidewalk...appreciate it...be grateful for it...and ask for more of it!

Get excited over the little things that Universe delivers, encourage it to bring you more..get in the flow of abundance and watch what happens! You will be amazed at what Universe will continue to deliver when you let your abundance muscles grow!

Happy Creating!

Janeen Clark is a Spiritual Life Coach who has been teaching, studying and applying the Law of Attraction for almost 20 years. If you would like to read more inspiring articles from this author, please visit her daily blog at The Very Happy Human

THE dad whose family was berated by Ivana Trump on a recent Continental flight has filed a complaint with the airline. Andrew Frank told Page Six he was sitting next to Trump in coach when she called his children - ages 3 years and 18 months -...

posted by craigszkl @ 3:13 AM   0 comments
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